Marketing, Promotion and Franchising. 

How are video games traditionally marketed and what franchising takes place?

-TV Adverts

-Posters

-Sponsors

-Social Media

-Promotions

Intertextuality- When one type of media makes a reference to another type of media, E.G Simpsons "Couch gags".

The Minecraft Franchise.

-A Lego minecraft set was released on 6th June 2012 which expands its audiences as Lego is a company bigger than minecraft.

-Mojang collaborates with an online merchandise store called Jinx to create minecraft merchandise, such as clothing or toys.

-In March 2013, Mojang signed a deal with Egmont group to create  minecraft books, annuals and magazines.

-In 2019 there is speculated to be a theatrical release of a minecraft movie.

-Minecon is a popular real life convention for the video game, hosted by Mojang. in 2017 Minecon:Earth was released as a live stream of the event broadening the amount of people "attending" the event.