Different platforms people can play Minecraft on;

PC
Playstation 3+4
Xbox 360+One
Minecraft pocket edition
Nintendo switch
Psvita

People wanting the full experience would play on PC as that is where the most content is.
people who want a simpler experience and just want to have fun with some friends would pick the other options as it is easier to join together on the same server on the consoles + mobile phone.

Different ways people can play Minecraft;

Creative mode - people who just want to build with infinite resources
Survival mode- people who want a challenge and survive with finite resources
Hardcore mode- like survival but you get 1 life
Adventure mode- playing custom maps made by other players
Minecraft story mode
Minecraft servers with minigames within
Minecraft education edition
Minecraft realms

Find an effective video game advert and write about why it is effective. Also, choose an advert for Minecraft and analyse if this is effective too. This needs to be submitted on your blog.

Cyberpunk 2077 Trailer - https://www.youtube.com/watch?v=mFH0mpLVMDY

This game advert is effective as it gathers interest in the audiences as it gives a wide glimpse of the world and what it has to offer, gives a brief idea of what the story is going to be like without going too deep into the game, leaving the audiences wanting more which could cause them to go out and purchase the game, or their interest could  get higher as more trailers are released.

Minecraft: Pocket Edition Trailer 2015 - https://www.youtube.com/watch?v=X-fMtNOS_gU

This game advert is effective as it is all recorded on a mobile device, which the pocket edition is played on, this gives a realistic expectation for what the game will play like. The advert is also effective as it uses the soundtrack from the actual game as the track for the trailer, which is minimalistic and non-complex with shows what the Minecraft experience is like. The video also changes camera angles multiple times during the duration of the advert showing gameplay and third-person footage immersing the audience into the game.

Marketing, Promotion and Franchising. 

How are video games traditionally marketed and what franchising takes place?

-TV Adverts

-Posters

-Sponsors

-Social Media

-Promotions

Intertextuality- When one type of media makes a reference to another type of media, E.G Simpsons "Couch gags".

The Minecraft Franchise.

-A Lego minecraft set was released on 6th June 2012 which expands its audiences as Lego is a company bigger than minecraft.

-Mojang collaborates with an online merchandise store called Jinx to create minecraft merchandise, such as clothing or toys.

-In March 2013, Mojang signed a deal with Egmont group to create  minecraft books, annuals and magazines.

-In 2019 there is speculated to be a theatrical release of a minecraft movie.

-Minecon is a popular real life convention for the video game, hosted by Mojang. in 2017 Minecon:Earth was released as a live stream of the event broadening the amount of people "attending" the event.